Membership in the Alliance allows Healthcommunities.com to benefit from a variety of Sickbay's services, products, sales channels and financing opportunities that would otherwise be difficult or expensive to procure.

"The e-health care sector is one of the most competitive in the industry," said Stanley Swierzewski III, M.D., CEO and founder of Healthcommunities.com. "We believe the eHealth Alliance will provide us with a competitive advantage and will drive the business to a higher level by connecting us with the resources and providing economies of scale we need to market our site to an even wider audience."

The eHealth Alliance has identified several target areas to improve overall traffic to Healthcommunities.com including content, interactive tools and ad hosting services. The eHealth Alliance represents the industry's first and most significant gathering of independent, health-related companies to date.

"Some e-health companies are forced to outsource services from non-health providers at costs that usually cut severely into revenues," said Mark R. Basile, CEO of Sickbay Health Media, Inc. "Relationships fostered within the Alliance enable strategic business partnerships to become established quickly and with favorable results for all parties."

Healthcommunities.com®, Inc. a privately held company founded in 1998, provides innovative online resources for health care consumers and professionals. The company’s medical specialty Web channels, in partnership with leading pharmaceutical and medical technology companies, serve health care consumers searching for reliable information. Healthcommunities.com is a Physician Developed and Monitored™ online community providing medical information and resources in a trusted environment.

Sickbay Health Media, Inc. (SKBY) is the first dedicated, full-service eHealth agency that offers other eHealth companies, media planners, health and pharmaceutical product manufacturers, PR companies, content aggregators, health related e-commerce companies, and traditional health companies a unique and experienced approach to eHealth branding, advertising, marketing and research. Through its agency division, Sickbay is the only company with both online and offline community experience, web engineering and design capabilities, an integrated media network and the ability to originate and produce Internet, print, radio, video and multimedia health programming. "Sickbay Health Media," "Sickbay.com," "Healthline," “"Skincare Today," "eHealth Alliance" and "Allergy & Asthma" are trademarks of Sickbay Health Media, Inc. All other trademarks are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 The statements contained in this release that are not historical facts, such as those concerning future plans or objectives relating to the products or services to be offered, the timing associated with such offerings and the performance of such new products and services, are forward-looking statements that are subject to risks and uncertainties. Actual results could differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual future results to differ materially are competitive pressures, risks associated with rapid technological change, the availability of compatible hardware and software applications and the acceptance of Sickbay's products and services in the marketplace.