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Physician Website Enhancement Ideas - Healthcommunities.com


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"I originally intended for my practice website to be a tool to offer my current patients more medical information... it has been a great referral tool as well."
- David Kaufman, M.D.

"There's no doubt in our minds that our membership more than pays for itself. Through our affiliation with Healthcommunities.com, we have received much higher search engine rankings which puts us out in front of our competitors and yields us 2 or 3 new patients a week (minimum).
- Christopher Fetner, M.D.

"Thank you, again, for all you do for us at MCN. We certainly appreciate your professionalism and dedication to "presenting" the information in such a timely and professional manner. Job well done!"

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Members of our Full-Service Plan can enhance their websites at any time, for no additional charge.

Good Starting Places For Enhancing Your Website
Take Your Website to the Next Level
Sample Websites


Good Starting Places For Enhancing Your Website

If you have a new website, these are some important places to begin. To learn how to send in materials to enhance your site, see How to Enhance Your Website.

1. Physician biographies
Your website manager can write a short biography of each physician and staff person, based on information provided by the practice, and/or we can post the complete curriculum vitae. New patients feel more comfortable when they know something about the physician they plan to see.

2. Unique domain name (e.g., yourname.com)
A practice may request a unique domain name for its website (e.g., www.practicename.com) that is easy for patients and staff to remember.

3. Locations page
If you have multiple locations, patients appreciate viewing their options and finding maps to each location. We can also display a table showing which doctors are at which location on which days. You provide the locations list and we provide the corresponding maps.

4. Practice logo
Physicians increase the visibility and recognition of their practice by displaying a logo on their website.

5. Photos of physician/staff/building
Photos make a site more visually appealing and help acquaint browsers with the practice.

6. Customized content
The practice can provide detailed information about services, mission, and philosophy. Physicians can also post answers to questions patients frequently ask, such as information about office policies and procedures, and insurance providers. This helps to minimize routine phone calls to the practice and supports the patient-physician relationship.

7. Pre-procedure instructions
Physicians can refer patients to the practice website for pre-procedure instructions available 24 hours a day.

8. Links to hospitals websites
Affiliated local hospital information is helpful to patients and easy to provide. Send us your hospital list, including city and state, and we will add the list and create a link to each hospital's website.

9. Printable patient forms
Patients can download, print, and fill out the forms in the privacy of their homes and will spend less time in the waiting room. Healthcommunities.com maintains a library of standard patient forms that includes registration forms, health history forms, and medical records release forms.

10. Clinical trials
Practices can post clinical trial information on their website, including contact information and study parameters.


Take Your Website to the Next Level

If you've already taken the time to add photos, hospitals, and the other basics shown above, there is more you can do that will make your website stand out. Current and prospective patients and their families will appreciate finding a welcoming and useful website where they can easily find what they need.

Please call our website management team at 1.888.950.0808 for ideas that are customized for your needs.


Sample Websites of Our Medical Practice Customers Allergy Practice Website Sample

Samples of enhanced websites:


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This page last modified: 09 Feb 2010

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